The concept behind coaching, not just talks about academic coaching or sports coaching or mentoring, it is an ongoing relationship which focuses on people/organisations taking action toward the realisation of their visions, goals or desires while maximising their person and professional potential.
According to Sraban Mukherjee, who boasts to have handled major consultancy assignments and conducted more than 100 coaching hours in 2007 with eight clients, besides being a member of International Coaching Federation, USA, the coaching industry is not even one per cent explored in India.
“People and organisations in India are yet to understand the concept behind coaching. Once the importance of the word coaching is understood , the market for coaching business will be automatically established” , said Mukherjee.
Further he added, “In countries like US and UK, coaching is a well established profession. I am expecting the market to grow by 20-30 per cent in India, in next four to five years.” The need for the right career path and stress free life will offer a lot of scope for coaching as a full time career profession.
Talking about coaching industry in India, it’s basically the executive coaching which is gaining prominence these days.
Executive coaching is an experiential and individualised leader development process that builds a leader’s capability to achieve short and long term organisational goals.
The other different kinds of coaching that exist today include life/personal coaching, career coaching, mentor coaching, spiritual coaching, business coaching and relationship coaching. “Whether it is executive coaching or life coaching or any other niche areas of coaching , the bottom line is change.
Hence, it is important to understand the change process so that coaches can navigate with clients in the change journey in a step by step process” , said Mukherjee.
In India, executive coaching is, so far being associated with only a few companies including Hewitt, Grow Talent and Hero Mindmine. Indian School of Business in Hyderabad also conducts regular workshops on executive coaching . “Though a fewer in number, but there are companies like Wipro, Satyam, Hindustan Lever, which are known for having a very good coaching culture in India.
Multinational companies like IBM, Shell, Cadbury are also set to introduce coaching culture in India, very soon. Many are in talks with Hero Mindmine to introduce coaching culture in their respective organisations” , said Mukherjee.
More about Mukherjee: He is a graduate in coaching from ICF, USA, and doctorate from the Indian Institute of Technology, Delhi,
Mukherjee is currently working as the head of HR consulting and leadership coaching in Hero Mindmine Insititute Limited, a HERO group company.