What do you think is the future of Executive Coaching In India?

I posted this question on LinkedIn a couple of days ago. Here is how it goes:


” Executive coaching as a specialized discipline has been flourishing in the United States, UK and other mature market economies.

“For years, CEOs of some of the most successful and largest companies have relied on executive coaches. Henry McKinnell, CEO of Pfizer, Meg Whitman, CEO of eBay, and David Pottruck, CEO of Charles Schwab & Co., are a few who rely on a trusted adviser.” (The Business Journal. Nov. 2002.)

Research studies in these countries have been consistently showing spectacular improvements in performance after executive coaching.

“These days, coaching is viewed as very positive and demonstrates an organization’s commitment to the employee’s success in both current and future roles. Furthermore, coaching is increasingly provided to mid-level executives, as well.” says Peyton Daniel, Senior Managing Director & Coaching Practice Leader for DBM North America in the recent study conducted by DBM and the Human Capital Institute (HCI)
What do you think is the future of Executive Coaching in India? ”



This is what friends at LinkedIn said :

Sandeep Malviya

This answer is not sector specific. If we see start ups are mushrooming across the sectors, may be IT/Non IT, many young entrepreneurs are coming in the market. We need executive courses which deliver the exposure to understand various business situations after all business is long run game where you have to deal with all kind of stuff. As there are many B-Schools which have launched Executive programmes but I think Executives are more inclined to join Elite Segment only. There is bounds of opportunity to design and make successful this type of courses.


 Phil Johnson, Ph.D. Authentic Leadership™
Business Leadership Coach, Author, Speaker

Shalini – many of The MBL Global Network’s members are coming from India … coaching interest and awareness seems to be growing rapidly.

Nishith Trivedi
Consultant – Infosys

Hi Shalini,

The concept of Executive Coaching is relatively new in India.

Over the last 3 to 5 years it has got traction. As more and more organizations drive to adopt best practices and learnings from the fortune companies, the practice of executive development is becoming more visible.

Lot of mid-size companies too who have active board members have seen getting support for executive coaching esp for C level execs. The large organizations are extending such practices to the mid-level segment to foster effective grooming and succession planning.

In my opinion the future of exec coaches in India will be very good as many C level execs have begun to seek continuous and active support from executive coaches. This trend will gain speed as many Indian as well as non-indian companies are appointing expats in operational roles. The expats are used to such concepts and that would in turn help in getting the initial buy-in.  

 Anshuman Tiwari
Change Management, Business Excellence and Six Sigma professional.

While passion is key to all careers it is even more so for a Executive Coach. I won’t really bother what is the future of Executive Coaching is in India. It doesn’t matter I think. I won’t consider becoming a coach because the future is bright. I would consider it if I think I can do well. I can help. If I am good I will make money also.

Realistically speaking I have some apprehensions about coaching in India – most of us have difficulty admitting we need help. A mix of upbringing, schooling, and role modeling by parents (elders) has made this even worse. Seeking help is considered a sign of weakness.

Going back to how I started my response – I wish there are more coaches who really are good at coaching. Slowly the tide will turn.

Subhas C Biswas
Trainer, Consultant and Auditor

Future is bright.
Coaches are getting matured.
Demands are picking up for young executives.
Parental guidance and traditional coaching is losing its steam.


Mark Herbert
Author, speaker, coach

The rate at which both Indian and Chinese companies and organizations have adopted our “best” practices and modified them to utilize them in their organizations is impressive.
I suspect like in this country it will catch on. Also like this country you will struggle with what defines “effective” coaching and the techniques will need to both integrate the best practices and the cultural nuances appropriate to the culture.
I see coaching as essential to creating the trust and interpersonal relationships that create true engagement. I have a sincere hope that “engagement” as a business philosophy becomes the international standard and that rather than studying “American” management practices or “Japanese” management practices we look for something that transcends.
I have created a very basic model with five elements that I think is applicable in any culture- those elements are: respect, responsibility, information, rewards, and loyalty. There are “skills” that are necessary to implement and sustain that model, but those skills like the elements are transferable.
I also believe that “coaching” needs to be pushed down in the organization. Waiting to implement it at the mid or executive level is wasted opportunity. It should be built into the foundation of leadership and management training.

Deepak Deshpande
Vice President – Human Resources, NetMagic Solutions

Hi Shalini,

This is indeed the best time to have such initiatives in the Chindia subcontinent.

Life coaching is not a new concept to the Indian subcontinent and same is the case with Personal Coaching. Indian scripts are full of examples of such practices. Even today, you will find many top business executives, company owners and successful working professionals who have their own coaches and mentors. Typically they are called as ‘gurus’ and are addressed in several different forms. Some of them are sincere, genuine and few fake.

Business coaching and conflict coaching is still in the nascent stages. Although a sizable number of Companies invest in coaching for the middle level managers, there are very few Companies which have structured and established coaching programs for top business executives.

The Indian subcontinent is certainly waking up to this world of coaching and has begun to appreciate the merits of coaching. So from that perspective surely the future for good coaches in India is surely bright as many C level execs have started to seek on going and active support from executive coaches. This trend will gain momentum as more and more leaders as MNCs appoint expats in their respective organizations. The expats are used to such concepts and that would play a key role in rolling out such practices.

Research data is full of examples where Chindia – Indian and Chinese companies have adopted traditional age old practices and customized them to their organizational needs. Personally I believe coaching as an essential tool to create and enhance trust levels to promote interpersonal engagements

Needless to add, any coaching initiative need to take a top down approach to reap the true benefits and that will happen only when the efforts have a structured process-driven relationship between a trained professional coach and an individual or team. This should include: assessment, examining values and motivation, setting measurable goals, defining focused action plans and using validated behavioral change tools and techniques to assist one to develop competencies and remove blocks to achieve valuable and sustainable changes in both professional and personal life.

One word of caution though, for quick and a healthy start to such efforts, all coaching programs need to have a good blend of western and eastern philosophies and honor local cultural and ethnic sensitivities and customize such programs. Dishonoring local sensitivities is a sure way to the highway of failed experiments. Like they say, THINK global ACT local!


Yes. The future is definitely bright.

The more and more the boundaries of local vs global are getting evaporated, the Indian companies and the top management will find the need to have executive coaching in making their companies grow beyond a certain limit.

The highly competent advisors will be in demand.

We are providing such services to the SME sector.

Arun Dhiman
Student at Jaypee University of Information Technology

hi Mam,
well Executive Coaching, today, is widely accepted as a ‘necessary learning’ in the arena of competitive business. It is accepted as a part of standard leadership development for top- rung executives. It is a Programme of one- to-one collaboration between a certified coach and an executive, who wants to better his leadership skills, access new perspectives and above all reach maximum potential.
The trend is fast catching up in India too. Top corporate executives acknowledge the energising role that a coach plays and are fast seeking the expertise of an executive coach in order to strengthen their business vision, performance and capacities. However, there is a perceived need for a tailored programme to train senior professionals, and thats what Executive Coaching do….


Author: Shalini Verma

Hi ! I am Shalini Verma and I help people to Achieve continuous inspiration and success , aid them to FREE energy from patterns and programmes that no longer serve them , partner with them to CREATE energy by putting into place regular work and life practices that are inspiring and sustaining and to MOBILIZE energy by taking intentional action into new oppurtunities and adventures . If you are ready to make inspiration and success your daily reality......then we are ready to go !

One thought on “What do you think is the future of Executive Coaching In India?”

  1. Agree that many leading Indian companies (MNCs especially) have started using professional agencies for Coaching. I was looking for a pogram in any of our B Schools. Can someone direct me to a recommended program ?

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