I attended a book launch today : “Throwing Sheep In The Boardroom – How social networking will transform your life, work and world” By Dr. Soumitra Dutta – Dean of External Relations Roland Berger Professor of Business and Technology INSEAD and Mathew Fraser, PhD – senior Research Fellow at INSEAD. The book was released by Mr. Sunil Kant Munjal Chairman, Hero Corporate services ltd.
The invitation was extended to me very kindly by Director – All India Management Association (AIMA).
One of the reasons I went there was the title!
Twas so intriguing, I couldn`t have missed it!
The book is about the power of online social networks -MySpace, Facebook, Bebo, friendster, Orkut and countless others- and how they are transforming our lives.
The underlying argument of this book as Soumitra put it is the ” Web 2.0 ” revolution which represents an equally powerful rupture – which they call an e-ruption- in established forms of social organization. These cataclysmic changes are occuring at a time when many, empowered by new technologies are questioning core assumptions and breaking past practices.
While the Web 2.0 revolution has reached a tipping point socially, especially among the young members of “Generation V”who feel completely at ease in the online world, it is facing powerful forces of resistance inside organizations-especially corporations and government bureaucracies. The authors have tried to examine the underlying reasons behind this “fear factor”, making the case that senior managers must understand the dynamics of the Web 2.0 revolution because it will soon be sweeping through the corridors whether they like it or not!
The book release was followed by a panel discussion – my most favourite part of the morning – with distinguished panelists : Mr. Sanjeev Bikhchandani,CEO Naukri.com ; Mr Rajeev Karwal , Founder Milagrow business and Knowledge Solutions; Mr Nikhil Pahwa, Founder and Editor- medianama.com and was moderated by Dr Dutta.I learnt a great deal today and am looking forward to reading the book. Shall post my observations soon.